Branding for a Korean Skincare Brand - DOHWAJI
I had the opportunity to lead the complete branding project for DOHWAJI, a contemporary Korean skincare brand dedicated to promoting natural beauty and wellness. My role encompassed a wide range of visual elements, ensuring a cohesive and engaging brand identity.
Branding Development
I led the complete branding development for DOHWAJI, a Korean skincare brand dedicated to promoting natural beauty and wellness. My role encompassed a comprehensive range of visual and strategic elements, including:
Brand Positioning
Brand Story
Logo Design
Visual Identity
Webpage Design
Visual Imagery
2. Webpage Design
I created a user-friendly e-commerce website using Shopify, optimizing the layout for a seamless shopping experience. The design emphasizes product visibility and ease of navigation, featuring high-quality images and detailed product descriptions. Special attention was given to mobile responsiveness, ensuring that users have an optimal experience across all devices.
Visual Imagery and Marketing Materials
I developed a series of promotional visuals and posters that align with DOHWAJI's brand ethos. The imagery captures the essence of the products, showcasing their natural ingredients and benefits. I also crafted engaging social media graphics to enhance online presence and connect with potential customers.
Through this project, I aimed to create a strong visual narrative that resonates with the target audience and elevates DOHWAJI as a leader in the Korean skincare market.
